Braai4Heritage is about creating a common day of celebration in South Africa. All you need to do is light a fire and braai on 24 September every year. You can also call it the annual day of party in South Africa. The full mission statement can be found here. To get this message to every citizen in the country is a full time job. Tonight I am attending a dinner called the “27 Dinner” which is basically a get together for powerful, influential nerds. Nerd being used in the cool sense of the word. The organisers have allowed me the opportunity to give a short talk on Braai4Heritage and what the idea behind National Braai Day is. What I also want to ask these influential people, is to use their influence and help in mobilising 50 million people around braai fires on 24 September. Here is how everyone can help (whether you are a nerd or not):
- If you have friends, tell them about it, and organise a braai for all of them on 24 September.
- If you have a blog, write about it, and encourage your readers to braai on 24 September.
- If you are on Facebook, become a fan of our Facebook page, and invite all your Facebook friends to be fans as well (this is a really stupid and obvious, but amazingly effective way in which to help).
- If you are on Twitter, re-tweet my braaiday propaganda.
- If you are a journalist, write an article about braaiday, preferably on the front page.
- If you are a radio DJ, talk about braaiday on air with your listeners.
- If you are a TV presenter, just mention it. Somewhere in your program, with a call to action.
None of the above is rocket science, and none of the above will cost you a cent. You do not need to donate money, you do not need to go to lectures, you do not need to stand in queues. To help us is easy, and free. And to take part in braaiday is even easier. All you need to do is have fun on 24 September. Simple as that.