A third of SA actively celebrates braaiday!

Firstly the big news, independent market research tells us that 33% of all urban South Africans above the age of 18 years actively celebrate National Braai Day on 24 September every year by having a braai! Below follows the details.

We regularly get the question, and had no real way of knowing, exactly how big has National Braai Day become, and how many people are celebrating it? During a breakfast with renowned marketing strategist Sarah Britten earlier this year I decided to make an effort and get some answers to this question. Sarah put me in touch with TNS Global, which amongst other things does market research surveys of this kind. The question asked in the survey was simple:

National Braai Day happens on 24 September every year, which is also a public holiday. Thinking back to the past few years, did you ever celebrate the day by having a braai either at your own home, at friends, or anywhere else on National Braai Day?

There were three possible answers: ‘yes’, ‘no’ and ‘can’t remember’. For our purposes ‘no’ and ‘can’t remember’ is the same thing so what follows below is the percentages of persons that answered yes. The overall result can be extrapolated to 33% of 13,8 million urban South Africans over the age of 18 years. Add to this their kids less than 18 years of age, and those persons not living in cities and we can safely say that in raw numbers, National Braai Day is now quite a big and significant celebration of South African heritage. Bring on 24 September 2012!

Other interesting stats of people that answered ‘yes’:

  • Male: 35%
  • Female: 30%
  • Bloemfontein: 33%
  • Cape Town: 53%
  • Durban: 26%
  • Eastern Cape: 13%
  • Gauteng: 32%
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