If this is your first visit to this website, please go and read the vision and mission of the Braai4Heritage initiative. If you have done that before, you may, but don’t need to read it again. It has not changed since the last time. If you’re a first timer, it will give you some insight into the thought process when we launched National Braai Day a few years ago.
Of all the things that we do to spread the Braai4Heritage message, the best word to get out there is word of mouth. To this effect we are busy with a series of high level talks with some of our fellow South Africans who, by talking about it, will give that word of mouth campaign a boost. This past weekend I had a braaiday warm-up event at National Braai Headquarters where KFM breakfast DJ Ryan O’Connor, and South African cricketer JP Duminy were both recruited to help. Mostly we talked about uniting 50 million people around a braai fire, but then of course I also braaied a few things for everyone to enjoy. And that they did. So much so that a few hours later, Springbok rugby player Bryan Habana remarked on Twitter that he was at Newlands for the WP – Bulls game and he “had a chat with JP at half time, and he said that I must wait for the Jan Braai meat”. That is a typical example of word-of-mouth. I tell JP Duminy about braaiday, and JP Duminy tells Bryan Habana about it. Next thing we know, Aaron Mokoena is braaing on 24 September.
Where do you fit into all of this? You need to help spread the message, by also telling those people in your circle of knowledge that on 24 September, they have to light a fire, and enjoy a braai. Another way in which you can help is by joining the Braai4Heritage Facebook fanpage, and to invite all your friends to join as well.
May the wors be with you!