Yesterday I received an email from a lady saying that her new company produces “Braai Kits”. In the same way that my friends in property receive a lot of invitations to strip clubs and my friends in banking receive a lot of free branded pens, you can imagine that over the past few years I’ve received quite a few “Braai Kits” from various organisations. “Braai Kits” usually comprise a combination of tongs, forks, knives, fire lighters, lighters, matches, grids, portable braais and cooler boxes. However something in the email made me suspect that this time it will be different. I replied and requested a photo of the braai kit. The photo is a bit grainy, but here it is:
At the end of the day, I am outspoken about real men making real fires with real wood and I don’t think that this “braai kit” will change that. But it does seem very convenient. Like take away pizza. I can see where this product might fit into the ‘braaing at a picnic spot’ market. Or for girls, just starting out, busy making the transition from salad maker to braaier.